543+ Qualified Leads Generated in 3 Months Through High-Intent Google Search Campaigns
A Turkey-based travel and tourism company partnered with us to expand their reach globally and attract travelers from across the world. In just 3 months, our Google Search Campaigns generated 543+ qualified leads with an exceptional 60% conversion rate, helping the business achieve consistent international bookings and inquiries.
Results
543+
Qualified Leads Generated in 3 Months
60%
Lead-to-Customer Conversion Rate
Worldwide
Targeting Across Europe, GCC, Asia & America
High-Intent Search Traffic
Through Google Search Campaigns
The Challenge
- Growing competition in Turkey’s travel and tourism industry
- Difficulty in reaching international travelers
- Need for high-quality, ready-to-book inquiries
- No existing Google Ads funnel tailored for global markets
- High cost per lead using previous marketing methods
Our Solution
- Designed high-intent Google Search Campaigns targeting travelers actively looking for Turkey tours
- Set up hyper-relevant keywords, ad groups, and compelling ad copies
- Built a conversion-optimized landing page to capture bookings and inquiries
- Implemented advanced conversion tracking to measure lead quality
- Used global targeting to attract travelers from Europe, GCC, Asia, Africa, and the US
- Regular optimization of keywords, bids, locations, and devices to lower CPL and increase lead volume
Our Process
1. Market & Audience Research
We analyzed global travel demand, identified top source countries, and studied competitor offerings to build a strong targeting framework.
2. High-Intent Google Search Strategy
We targeted specific keywords such as:
“Turkey tour packages,”
“Istanbul travel offers,”
“Turkey holiday deals,”
and more — ensuring we reached people actively planning trips to Turkey.
3. Conversion-Focused Landing Page
A clear, visually appealing landing page with:
- Easy inquiry form
- Package details
- Trust badges & reviews
- WhatsApp integration
This helped boost the conversion rate to 60%.
4. Continuous Optimization & Scaling
We improved campaign performance through:
- Negative keywords
- Device adjustments
- Geo-based bid strategies
- Keyword expansion
- Ad copy testing
This ensured a steady flow of qualified global leads throughout the 3-month period.
