Generating $147K+ Sales in 6 Months With a 17x ROI
A local bakery in the USA partnered with us to boost online orders, revenue, and profitability through Google Ads.
Over just 6 months, our data-driven strategy delivered $147K+ in sales, 649 conversions,
and an impressive 17x ROI, all from a modest $8.41K ad spend. By optimizing campaigns
for maximum efficiency, we not only increased revenue but also significantly improved overall profit and return
on investment.
Stats Highlights
$147K+
Sales Generated
649
Total Conversions
$8.41K
Google Ads Spend
477%
ROAS (Return on Ad Spend)
17x
Overall ROI
The Challenge
- The bakery struggled to stand out online in a highly competitive U.S. market.
- Existing advertising efforts were generating clicks but not translating into significant sales.
- Difficulty capturing the attention of high-intent customers looking for specialty and custom cakes.
- Limited use of advanced Google campaigns (Performance Max & Shopping) prevented full reach potential.
- Needed to maximize conversions and revenue while maintaining cost-effective ad spend.
- Seasonal spikes in demand were being missed due to lack of targeted ad strategies.
Our Solution
- Implemented Google Performance Max campaigns to reach high-intent buyers across all Google inventory (Search, Display, YouTube, Discover, Gmail).
- Launched Shopping campaigns to showcase bakery products with images, pricing, and promotions for maximum purchase intent.
- Optimized product feed, ad creatives, and headlines to improve engagement and click-through rates.
- Leveraged smart bidding strategies to drive sales while maintaining cost-efficiency.
- Enabled conversion tracking to monitor revenue and continually refine campaigns.
- Regularly analyzed performance data to scale top-performing products and regions.
The Process
1. Product Feed & Inventory Optimization
We structured and optimized the bakery’s product feed for Google Shopping and Performance Max campaigns,
ensuring every cake and dessert listing had accurate titles, detailed descriptions, correct pricing,
and high-quality images.
2. Campaign Setup & Strategy
We launched Performance Max campaigns to maximize visibility across all Google channels, paired with Shopping campaigns
to capture high-intent buyers actively searching for bakery products.
3. Creative & Asset Optimization
We designed compelling ad creatives, headlines, and product images to attract clicks and conversions.
Dynamic creatives were used to tailor messaging for different audiences and devices.
4. Smart Bidding & Conversion Tracking
We implemented automated bidding strategies focused on maximizing conversions and revenue.
Conversion tracking was set up to accurately measure sales, ROI, and ROAS.
5. Continuous Performance Analysis & Scaling
Campaigns were monitored daily, with underperforming products and ads optimized or paused.
High-performing items and audiences were scaled to maximize sales while keeping costs efficient.
6. Regional & Seasonal Targeting Adjustments
We adjusted campaigns to focus on top-performing regions in the USA and optimized for seasonal trends,
holidays, and special occasions to drive higher online orders.
