Overview
When this local bakery approached us, their online presence was minimal, and their organic visibility was low for competitive keywords. After implementing a targeted SEO strategy, we significantly improved their website performance, search engine ranking, and overall visibility.
16.5K
Total Clicks
2.63M
Total Impressions
0.6%
Average CTR
Ranking Improved: 14 → 11
Average Ranking in the USA
Optimized Organic Keywords
Sugar Free Cake, Sugar Free Cakes, Sugar Free Birthday Cake, Italian Candy, National Chocolate, and more
The Challenge
- Low organic visibility in a highly competitive bakery and sweets niche in the USA.
- Underperforming website traffic and minimal engagement from searchers.
- Limited awareness of product categories like sugar-free cakes & specialty chocolates.
- Untapped potential for local search optimization to attract nearby customers.
Our Solution
- Conducted comprehensive keyword research targeting high-value local & product-based search terms.
- Optimized website content, meta tags, and on-page SEO elements for improved relevance & rankings.
- Built a strong internal linking structure for better navigation and crawlability.
- Developed a content strategy around bakery products like sugar-free cakes and specialty candies.
- Implemented local SEO tactics to boost visibility in key regions across the USA.
The Process
1. SEO Audit & Strategy
We performed an in-depth SEO audit to identify technical issues, content gaps, and keyword opportunities. Based on this analysis, we developed a strategy focused on improving visibility for sugar-free and specialty bakery products.
2. On-Page Optimization & Content Creation
We optimized all core website pages for target keywords, improved metadata, enhanced headings, fixed image alt text, and created engaging content for products like sugar-free cakes and Italian candies.
3. Keyword Tracking & Performance Monitoring
We monitored clicks, impressions, CTR, and ranking improvements daily, making strategy adjustments based on performance trends.
4. Local SEO & Visibility Enhancement
We optimized the Google My Business profile, created structured local citations, and implemented schema markup to attract local customers searching for bakery products.
